Kansas State University
MKTG 450 — Consumer Behavior
9 documents • ranked by quality and engagement.
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Introduction to Understanding Consumer Behavior
MKTG 450 · Kansas State University
6p
Guide to Judgment and Decision-Making Based on High Effort
MKTG 450 · Kansas State University
4p
Guide to Psychographics, Values, Personality, and Lifestyles
MKTG 450 · Kansas State University
7p
Guide to Moving from Exposure to Comprehension
MKTG 450 · Kansas State University
5p
Guide to Attitudes Based on High Effort
MKTG 450 · Kansas State University
5p
Guide to Attitudes Based on Low Effort
MKTG 450 · Kansas State University
4p
Guide to Problem Recognition and Information Search
MKTG 450 · Kansas State University
5p
Summary of "Consumer Behavior," Chapter Four on Memory and Knowledge
MKTG 450 · Kansas State University
5p
Guide to Low-Effort Judgment Processes
MKTG 450 · Kansas State University
3p