University of Florida
MAR 7786 — Marketing Literature
23 documents • ranked by quality and engagement.
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Traditional Marketing vs Word-of-Mouth Effects
MAR 7786 · University of Florida
Using Passion and Intimacy to Strengthen Customer Loyalty
MAR 7786 · University of Florida
Reducing Assortment
MAR 7786 · University of Florida
Counterfeiting Impacts on Brand Relationships for Genuine Item Consumers
MAR 7786 · University of Florida
2006 Volckner Article
MAR 7786 · University of Florida
Signals from Brands
MAR 7786 · University of Florida
Bad Actions by Good Brands
MAR 7786 · University of Florida
Organizational Creativity Motivation
MAR 7786 · University of Florida
Service Relationships Effects of Emotional Labor and Contagion
MAR 7786 · University of Florida
Orientation of the Market
MAR 7786 · University of Florida
Experience of the Brand
MAR 7786 · University of Florida
Bundling Strategy
MAR 7786 · University of Florida
Market Orientation Creation
MAR 7786 · University of Florida
Strategies for Entry
MAR 7786 · University of Florida
Online Flow Experiences influenced by Experiential and Goal-Directed Activities
MAR 7786 · University of Florida
Firm Performance Impact and Strategic Responses to New Tech
MAR 7786 · University of Florida
Effectiveness of Loyalty Programs (Lui 2007)
MAR 7786 · University of Florida
Traditional and Social Media
MAR 7786 · University of Florida
Management of Yield and Prices
MAR 7786 · University of Florida
Development of New Products and Geographic Proximity
MAR 7786 · University of Florida
Service Climate Antecedents and Consequences
MAR 7786 · University of Florida
1993 Paper by Golderr and Tellis
MAR 7786 · University of Florida
Selection of Alternative Modes of Service Delivery
MAR 7786 · University of Florida