Massachusetts Institute of Technology
15 810 — Marketing Management
10 documents • ranked by quality and engagement.
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Positioning, Targeting, and Segmentation
15 810 · Massachusetts Institute of Technology
Client Base
15 810 · Massachusetts Institute of Technology
Target Market Decisions
15 810 · Massachusetts Institute of Technology
First Customer Analysis
15 810 · Massachusetts Institute of Technology
Marketing Channels Design and Management (Part 2)
15 810 · Massachusetts Institute of Technology
Development of Products
15 810 · Massachusetts Institute of Technology
Strategic Marketing
15 810 · Massachusetts Institute of Technology
Class Info
15 810 · Massachusetts Institute of Technology
Process of Customer Decisions
15 810 · Massachusetts Institute of Technology
Course Syllabus
15 810 · Massachusetts Institute of Technology