George Mason University
MKTG 471 — Marketing Management
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Marketing Channel Management and Strategy (Chapter 7)
MKTG 471 · George Mason University
Strategy for Distribution
MKTG 471 · George Mason University
Strategies for Pricing
MKTG 471 · George Mason University
Innovation Diffusion
MKTG 471 · George Mason University
Analysis of SWOT
MKTG 471 · George Mason University
Strategy and Planning in Marketing
MKTG 471 · George Mason University
Discussion Questions for Case Analysis
MKTG 471 · George Mason University