Florida State University
MAR 4613 — Marketing Research (3)
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First Chapter
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Test Number 1
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Assessment One
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From Data to Action in Marketing Research
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Study Material for Exam 3
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Fifth Chapter
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Guide for Second Exam
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Intro to Research in Marketing (Ch 1)
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Data from Secondary Sources
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Guide for Exam 3
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Sampling Techniques
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Research Objectives & Qualitative Methods
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Primary Data Collection via Observation (Ch 5)
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Test I
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Course Review Guide
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Assessment 2
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Preparation for Exam 2
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Collection of Data (Ch 10)
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Guide for Test One
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Study Notes for Test 1
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Terminology Definitions
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Development of Sampling Plans - Chapter 9
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Exam 1 Prep Guide
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Guide for Test 2
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