Kennesaw State University
MKTG 3100 — Principles of Marketing
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Introduction to Marketing Principles
MKTG 3100 · Kennesaw State University
Marketing Environment and Strategy Basics
MKTG 3100 · Kennesaw State University
Competitive Strategy in Marketing Planning
MKTG 3100 · Kennesaw State University
Understanding Buyer Behavior and Value
MKTG 3100 · Kennesaw State University
Product Development and Branding Concepts
MKTG 3100 · Kennesaw State University
Pricing and Promotion Strategies
MKTG 3100 · Kennesaw State University
Market Segmentation and Targeting Strategies
MKTG 3100 · Kennesaw State University
Chapter Seven Key Concepts
MKTG 3100 · Kennesaw State University
Consumer Decision-Making Process
MKTG 3100 · Kennesaw State University
Methods and Applications of Market Research
MKTG 3100 · Kennesaw State University