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MKT 423 — Promotional Strategy | StudyBoost

Clemson University

MKT 423 — Promotional Strategy

2 documents • ranked by quality and engagement.

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Summary of "Advertising and Promotion" (Chapters 1-22)

MKT 423 · Clemson University

Chapter 7: Budgeting for the Promotional Program

MKT 423 · Clemson University