What This Document Is
This is a student analysis of an advertisement created by The Frontier Post, focusing on its rhetorical strategies and intended message regarding driving safety. It was submitted as an assignment for WRIT 110, The Art and Craft of Writing, at Azusa Pacific University in December 2018.
Why This Document Matters
This assignment is relevant to students of composition and rhetoric, or anyone interested in understanding how persuasive techniques are used in advertising. It serves as an example of close reading and analytical writing, demonstrating how to dissect an ad’s visual and textual elements to uncover its underlying arguments. It’s used as a learning tool to assess a student’s ability to apply rhetorical concepts.
Common Limitations or Challenges
This is a single student’s interpretation of one advertisement. It represents one perspective and may not encompass all possible readings of the ad. It is not a comprehensive guide to advertising analysis, nor does it offer a definitive interpretation.
What This Document Provides
The full document includes a detailed examination of The Frontier Post’s advertisement, specifically its use of color, imagery (a car key shaped like a gun), and language to convey a message about the dangers of reckless driving. It identifies the advertisement’s appeal to ethos, pathos, and logos. It also references a related article, “Cars don’t kill people, irresponsible drivers do,” by Matt Johnson. This preview does *not* include the full text of the advertisement itself, nor does it provide a complete summary of the referenced article.