What This Document Is
This is the official syllabus for BUAD 307: Marketing Fundamentals at the University of Southern California’s Marshall School of Business, for the Spring 2022 semester. It serves as a comprehensive guide outlining the course structure, expectations, and assessment methods. This document details the foundational principles of marketing and how they apply to modern business practices. It’s designed to provide a clear understanding of the course’s objectives and requirements for enrolled students.
Why This Document Matters
Any student registered – or considering registering – for BUAD 307 will find this syllabus essential. It’s crucial for understanding the professor’s expectations, grading breakdown, and required materials *before* the course begins. Prospective students can use this to gauge the course workload and determine if it aligns with their academic goals. Current students should refer to this document throughout the semester as a central reference point for all course-related policies and procedures. It’s particularly helpful for planning ahead for assignments and exams.
Common Limitations or Challenges
This syllabus provides an overview of the course, but it does *not* contain the actual marketing concepts, frameworks, or case studies that will be covered in lectures and readings. It outlines the assessment components (exams, projects, participation) but doesn’t reveal the specific questions or project details. The syllabus is also noted as “tentative and subject to modification,” meaning some details may change during the semester – students will need access to the most up-to-date version.
What This Document Provides
* Course logistics: including class meeting times and location.
* Instructor contact information and office hours.
* A detailed course description outlining the core focus of marketing fundamentals.
* Clearly defined learning objectives, outlining the skills students will develop.
* Information on required course materials, including textbook details.
* Attendance policies and expectations for in-person participation.
* A breakdown of the grading components and their respective weights.
* Policies regarding exams and potential accommodations.
