What This Document Is
This guide provides context for Chapter Six of *Thinking Through the Past*, Volume II, used in Kennesaw State University’s Introduction to World History (HIST 1100) course. It focuses on the role of advertising in the 1920s, framing it as a lens through which to understand American values and the emerging consumer culture of the postwar era. The guide prepares students to analyze primary and secondary source materials related to this topic.
Why This Document Matters
Students enrolled in HIST 1100 will use this guide to navigate a chapter exploring a pivotal moment in the history of marketing and its connection to broader societal shifts. It’s particularly valuable when examining the economic and cultural transformations of the 1920s, and understanding how advertising both reflected and shaped the “American Dream.” This guide is intended to be used *before* engaging with the chapter’s sources, helping students focus their reading and analysis.
Common Limitations or Challenges
This guide does not offer a comprehensive history of advertising itself, nor does it provide interpretations *of* the sources. It will not substitute for close reading of the primary source advertisements and scholarly analysis. It’s a preparatory tool, not a replacement for engaging with the full chapter content.
What This Document Provides
This guide outlines the chapter’s central theme – the relationship between ideology and advertising in the 1920s. It lists the specific sources included in the chapter: a secondary source excerpt from Roland Marchand’s *Advertising the American Dream* (1985), and a collection of primary source advertisements from companies like Listerine, Ford, and Kotex, alongside commentary from figures like Calvin Coolidge and advertising professionals Ernest Elmo Calkins, Walter Dill Scott, and Carl A. Nathen. The guide also highlights the historical context, referencing Frederick Lewis Allen’s observations about the rise of advertising’s influence.
This preview does *not* include the full text of the sources, detailed analysis of their content, or answers to any potential study questions. It only provides an overview of the chapter’s scope and materials.