What This Document Is
These are lecture notes from a Communication Theory and Research course (COMM 201) at West Virginia University, dated August 20, 2015. The notes provide a foundational overview of research methodologies within the field of Communication Studies. It explores the core principles guiding communication research and its diverse applications. The material bridges theoretical concepts with practical considerations for investigating communication phenomena.
Why This Document Matters
This resource is invaluable for students enrolled in communication research courses, or those seeking a deeper understanding of how communication is systematically studied. It’s particularly helpful when beginning to formulate research questions, understanding different approaches to inquiry, and recognizing the challenges inherent in studying human interaction. Students preparing for assignments involving research design or critiques of existing studies will find this a useful starting point. It’s best used as a supplement to course readings and lectures, offering a concentrated overview of key concepts.
Common Limitations or Challenges
These notes represent a single lecture’s content and therefore offer a snapshot of a broader course. It does *not* provide complete research reports, detailed statistical analyses, or step-by-step instructions for conducting specific research projects. The notes are focused on conceptual understanding and do not include practice problems or application exercises. It’s important to remember that research methodologies are constantly evolving, and this material reflects the understanding as of 2015.
What This Document Provides
* An exploration of the fundamental question of *why* communication is studied through a research lens.
* A categorization of different approaches to communication research (social, humanities, critical/cultural).
* Discussion of how research findings are disseminated beyond academic circles.
* An overview of potential pitfalls in relying on “ordinary” ways of knowing.
* Key terminology related to the scientific process, including definitions of hypotheses and theories.
* A survey of various research methods used in communication studies, including their respective strengths and weaknesses.
* Examples of how communication research is applied in diverse contexts (business, media, health, interpersonal relationships).