What This Document Is
This study guide presents a detailed case study analysis of a major international airline – Cathay Pacific – and its evolving approach to Information Technology (IT) over several decades. It explores the strategic decisions made regarding IT infrastructure, outsourcing, and the role of technology in maintaining a competitive edge within the dynamic airline industry. The material is drawn from session notes, offering a focused look at a real-world business scenario.
Why This Document Matters
Students enrolled in Business Strategy and Information Systems (ISM 158) will find this resource particularly valuable when examining the intersection of business strategy and IT implementation. It’s ideal for preparing for class discussions, deepening understanding of course concepts, and formulating insightful case study analyses. This guide is most helpful when studying topics related to IT strategy, outsourcing, competitive advantage, and the challenges faced by established companies in adapting to changing technological landscapes.
Topics Covered
* The historical evolution of IT within a large, established airline.
* Strategic shifts in IT management – from in-house development to outsourcing and package software acquisition.
* The impact of globalization and geographic challenges on IT infrastructure decisions.
* The risks and benefits associated with outsourcing core IT functions.
* The role of IT in supporting a service-oriented business model.
* Considerations for maintaining IT control and service levels during periods of significant change.
* The challenges of legacy systems and the transition to modern IT solutions.
What This Document Provides
* A chronological overview of IT developments at Cathay Pacific, spanning multiple decades.
* Insights into the decision-making processes behind key IT investments and outsourcing arrangements.
* A framework for analyzing the strategic implications of IT choices within a specific industry context.
* A detailed look at the complexities of managing IT infrastructure across international locations.
* A foundation for understanding the trade-offs between cost, control, and innovation in IT strategy.
