What This Document Is
This is a student paper analyzing performance during the first quarter of a marketing simulation—specifically, the Marketplace Simulation used in Arizona State University’s Student Success in Business (WPC 101) course. It details strategic decisions made regarding company naming, target market selection, role assignments, initial office location, and product design.
Why This Document Matters
This assignment is intended for students enrolled in WPC 101 who are participating in the Marketplace Simulation. It serves as a reflective exercise, allowing students to document their initial strategies and reasoning. It’s likely used for grading and to provide feedback on early-stage decision-making within the simulation.
Common Limitations or Challenges
This document represents a snapshot in time – Quarter 1 of the simulation. It does *not* reflect subsequent performance, adjustments to strategy, or a comprehensive analysis of the simulation’s overall results. It’s a record of initial choices, not a final report.
What This Document Provides
The paper includes the author’s rationale for choosing the company name “fexle,” the decision to target the Workhorse customer segment, and the selection of Shanghai-APAC as the initial office location. It also details product design choices for a desktop computer, including component selections, pricing strategy (including a rebate), and the development of an initial advertising campaign focused on key Workhorse customer needs. This preview does *not* include details beyond Quarter 1, later quarters, financial performance data, or a full analysis of advertising effectiveness.