What This Document Is
This is the course outline for MKT 4470, Global Marketing, specifically the Business-to-Business (B2B) Marketing section, offered at California State University Stanislaus in Spring 2021. It provides a high-level overview of the course structure, learning objectives, and assessment components.
Why This Document Matters
This outline is essential for students enrolled in or considering enrollment in this B2B Marketing course. It clarifies expectations regarding weekly Zoom session schedules, credit hours, and the core focus of the curriculum. It also serves as a reference point throughout the semester for understanding course goals and how performance will be evaluated.
Common Limitations or Challenges
This document is a roadmap, not a substitute for active participation in the course. It doesn’t contain the detailed marketing theories, case studies, or practical exercises that form the core learning experience. It also doesn’t provide access to the course materials themselves.
What This Document Provides
The full outline details:
* Weekly Zoom session times (Mondays, 6:30 pm - 9:15 pm)
* Course credit hours (3)
* An overview of B2B Marketing and its growing importance.
* Program Learning Goals (Communication, Knowledge of Business Disciplines, Critical Thinking, Ethics, Global Mindset)
* Specific B2B Marketing Learning Outcomes (understanding relationships, pricing, communication, strategy development, organizational buyer behavior, KAM model).
* A list of skills the course aims to develop (analyzing, strategizing, decision-making, negotiating).
* Teaching methods (cases, guest speakers, videos, role-plays).
* A list of resources used (textbooks, readings, slides).
This preview does *not* include the full course schedule, assignment details, grading rubrics, or access to any course materials.