What This Document Is
This is a homework assignment for Business Environment (BA 385) at Portland State University, specifically Homework 1 for Winter 2020. It requires students to analyze the Boeing 737 Max incident from a stakeholder perspective, adopting the role of the new CEO, David Calhoun. The assignment is split into two parts, with this first part focusing on stakeholder identification, prioritization, and relationship mapping.
Why This Document Matters
This assignment is for students enrolled in BA 385. It’s used to apply stakeholder analysis concepts to a real-world business crisis. It exists to help students develop critical thinking skills regarding corporate responsibility, ethical decision-making, and crisis management within a complex business environment. It is due via d2l dropbox.
Common Limitations or Challenges
This document is a starting point for analysis. It does not provide answers or solutions, but rather a framework for independent research and critical thought. Students will need to conduct external research to fully address the assignment.
What This Document Provides
The document includes: instructions for completing the assignment, a link to a relevant news article (USNews.com, January 13, 2020), a stakeholder table for identifying 20 relevant stakeholders and their stakes, and a breakdown of the five basic stakeholder groups (owners, employees, government, community, and consumers). This preview *does not* include completed stakeholder analysis, nor does it contain the instructions for Homework 2. It also does not include the full article linked within the assignment.