What This Document Is
This is a comprehensive term syllabus for MBA 269: Pricing, offered at the University of California, Berkeley’s Haas School of Business. It outlines the course structure, expectations, and logistical details for students enrolled in the Spring 2010 semester. This syllabus serves as a foundational guide for navigating the course and understanding its requirements.
Why This Document Matters
This syllabus is essential for any student considering or currently enrolled in the Pricing course. It clarifies the instructor’s contact information, office hours, required materials, and the overall approach to learning. Understanding the assessment breakdown and schedule upfront allows students to effectively plan their time and prioritize coursework for optimal performance. It’s particularly useful at the beginning of the term to ensure a clear understanding of expectations.
Topics Covered
* Foundational economic and behavioral principles related to pricing strategies.
* Innovative pricing models, including customization and nonlinear pricing.
* Analysis of internet-based pricing mechanisms utilized by prominent online platforms.
* Pricing practices across both manufacturing and service industries.
* Cost considerations in pricing decisions.
* Customer behavior and its influence on purchasing decisions.
What This Document Provides
* A detailed course schedule outlining topics covered week-by-week.
* A breakdown of the grading components, including weightings for class participation, individual assignments, group projects, and a final exam.
* Information regarding required textbooks and supplemental course materials.
* Policies regarding assignment submissions and deadlines.
* Instructor contact information and office hour availability.
* An overview of the course’s learning objectives and expected outcomes.
