What This Document Is
This is a strategic audit of Target Corporation, completed as a project for BUS 480: Capstone Integrated Business Policy at National University. It analyzes the current situation and strategic posture of the company.
Why This Document Matters
This assignment is intended for students in a capstone business course. It’s used to apply integrated business concepts to a real-world company, assessing its performance, mission, objectives, and marketing strategies. It demonstrates a student’s ability to analyze a corporation from a holistic perspective.
Common Limitations or Challenges
This document represents a single student’s analysis and is limited to the scope of a course project. It does not represent an official company audit or comprehensive market research report.
What This Document Provides
The document includes an overview of Target Corporation’s current performance (revenue, market share, ROI), its stated mission and objectives, and a review of its marketing and distribution strategies. It also touches on the company’s history and legal/ethical compliance. This preview *does not* include the full depth of the strategic analysis, detailed financial data beyond 2018, or any recommendations for future strategy.
