McMaster University
MKTG 1001 — Consumer Behaviour
46 documents • ranked by quality and engagement.
This course examines the psychological and social factors that influence how individuals and groups select, purchase, and use products and services.
Lecture 6 - MKTG1001
MKTG 1001 · McMaster University
3p
Marketing Fundamentals Unit Guide
MKTG 1001 · McMaster University
8p
Lecture 8 - MKTG1001
MKTG 1001 · McMaster University
3p
Marketing Fundamentals Assessment 3 Overview
MKTG 1001 · McMaster University
6p
Consumer Behaviour - Assessment 3
MKTG 1001 · McMaster University
11p
Marketing Fundamentals - Evolution and Value
MKTG 1001 · McMaster University
11p
Marketing Research - From Information to Insights
MKTG 1001 · McMaster University
2p
Product Slides - Week 6 Workshop
MKTG 1001 · McMaster University
18p
Assessment 4 for MKTG1001
MKTG 1001 · McMaster University
13p
Target Marketing, Segmentation, and Positioning for New Products
MKTG 1001 · McMaster University
14p
Final Exam for MGMT1002
MKTG 1001 · McMaster University
6p
Customer-Driven Segmentation and Targeting Strategies
MKTG 1001 · McMaster University
4p
Unit 1 Notes - Marketing and Its Role in Society
MKTG 1001 · McMaster University
2p
Google Home for Traditional Family Life - Security and Connection
MKTG 1001 · McMaster University
1p
Price Strategies in Marketing
MKTG 1001 · McMaster University
11p
Marketing and its Role in Society - Workshop 2
MKTG 1001 · McMaster University
2p
Lecture 5 - MKTG1001
MKTG 1001 · McMaster University
4p
Marketing Fundamentals Assessment 2 Overview
MKTG 1001 · McMaster University
5p
Final Essay References for CB
MKTG 1001 · McMaster University
5p
Marketing Fundamentals Tutorial
MKTG 1001 · McMaster University
2p
Sustainable Marketing Philosophy - Meeting Present Needs
MKTG 1001 · McMaster University
1p
Workshop 4 MKTG1001
MKTG 1001 · McMaster University
3p
Effective Promotion Mix Strategies - Push vs Pull
MKTG 1001 · McMaster University
3p
Marketing Fundamentals - Evolution and Value
MKTG 1001 · McMaster University
11p