McMaster University
MKTG 1001 — Consumer Behaviour
46 documents • ranked by quality and engagement.
This course examines the psychological and social factors that influence how individuals and groups select, purchase, and use products and services.
Workshop 2 - Marketing and its Role in Society
MKTG 1001 · McMaster University
2p
Segmentation, Target Marketing, and Positioning for New Products
MKTG 1001 · McMaster University
14p
Lecture 6 - Consumer Behaviour
MKTG 1001 · McMaster University
3p
MKTG1001 Assessment 3
MKTG 1001 · McMaster University
11p
Product Workshop Slides - Week 6
MKTG 1001 · McMaster University
18p
MKTG1001 Tutorial - Marketing Fundamentals
MKTG 1001 · McMaster University
2p
Lecture 8 - Consumer Behaviour
MKTG 1001 · McMaster University
3p
Workshop 4 - Consumer Behaviour
MKTG 1001 · McMaster University
3p
Effective Promotion Mix - Push vs Pull Strategies
MKTG 1001 · McMaster University
3p
Assessment 4 for Consumer Behaviour
MKTG 1001 · McMaster University
13p
Price Strategies in Marketing
MKTG 1001 · McMaster University
11p
Google Home for Family Life - Security and Connection
MKTG 1001 · McMaster University
1p
Marketing Fundamentals - Assessment 2 Overview
MKTG 1001 · McMaster University
5p
Segmentation and Targeting - Building Customer-Driven Strategies
MKTG 1001 · McMaster University
4p
Marketing Fundamentals - Assessment 3 Overview
MKTG 1001 · McMaster University
6p
Marketing Research - From Information to Insights
MKTG 1001 · McMaster University
2p
MKTG1001 Final Exam
MKTG 1001 · McMaster University
6p
Marketing Fundamentals Unit Guide
MKTG 1001 · McMaster University
8p
Lecture 5 - Consumer Behaviour
MKTG 1001 · McMaster University
4p
Consumer Behaviour - Final Essay Reference
MKTG 1001 · McMaster University
5p
Unit 1 Notes - Marketing and Its Role in Society
MKTG 1001 · McMaster University
2p
Sustainable Marketing Philosophy - Meeting Present Needs
MKTG 1001 · McMaster University
1p