University of Illinois at Urbana-Champaign
BA 323 — Marketing Communications
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Class Syllabus
BA 323 · University of Illinois at Urbana-Champaign
Brand Equity and IMC Overview
BA 323 · University of Illinois at Urbana-Champaign
Marketing Comms Positioning
BA 323 · University of Illinois at Urbana-Champaign
Advertising via the Internet
BA 323 · University of Illinois at Urbana-Champaign
MarCom Targeting and Positioning
BA 323 · University of Illinois at Urbana-Champaign
Advertising Management Summary
BA 323 · University of Illinois at Urbana-Champaign
Marketing Comms Behavioral Foundations
BA 323 · University of Illinois at Urbana-Champaign
Workshop Strategies for Messaging
BA 323 · University of Illinois at Urbana-Champaign
Spring Exam 2 Guide BA 323
BA 323 · University of Illinois at Urbana-Champaign
2010 Marketing Innovators SAP
BA 323 · University of Illinois at Urbana-Champaign
Case Synopses BA 323
BA 323 · University of Illinois at Urbana-Champaign
Strategy for Creative Advertising
BA 323 · University of Illinois at Urbana-Champaign
Consumer Insights Workshop Creative Implications
BA 323 · University of Illinois at Urbana-Champaign