What This Document Is
This is the official syllabus for BA 323: Marketing Communications, offered at the University of Illinois at Urbana-Champaign. It serves as a comprehensive guide outlining the expectations, structure, and logistical details for the course. This document details the academic journey students will undertake to understand the principles and practical application of marketing communications.
Why This Document Matters
This syllabus is essential for any student enrolled or considering enrollment in BA 323. It provides a clear understanding of the course’s objectives, grading criteria, and required materials. Reviewing this document *before* the course begins will help you prepare effectively and understand the commitment required for success. It’s also a valuable reference throughout the semester to stay on track with assignments and deadlines.
Topics Covered
* The core components of an Integrated Marketing Communications (IMC) campaign
* Strategic application of marketing communication techniques
* Development and presentation of comprehensive marketing plans
* Teamwork and collaboration in a professional setting
* Assessment methods including case studies and examinations
* Client interaction and campaign pitching
* Course policies regarding grading and participation
What This Document Provides
* Instructor contact information and office hours
* Teaching Assistant details and support resources
* A detailed overview of course objectives and learning outcomes
* A list of required course materials, including textbook information
* A breakdown of assignment types and their respective weightings towards the final grade
* Descriptions of assignment expectations and requirements
* Information regarding team dynamics and evaluation processes
* Important dates and a course schedule overview.