What This Document Is
This is the official syllabus for Marketing Strategy (EWMBA 299M) at the University of California, Berkeley. It outlines the course structure, expectations, and key components for students enrolled in this advanced-level marketing program. This syllabus serves as a foundational guide for understanding the course’s objectives and how student performance will be evaluated. It details the overall approach to learning and provides essential logistical information for successful participation.
Why This Document Matters
This syllabus is crucial for any student considering enrollment in or currently taking the EWMBA 299M Marketing Strategy course. It’s particularly valuable *before* the course begins, allowing prospective students to assess the course’s fit with their academic and professional goals. Current students will find it essential for staying organized, understanding assignment requirements, and maximizing their learning experience throughout the semester. Professionals seeking to understand the curriculum of a top-tier marketing strategy program will also find this document insightful.
Topics Covered
* Strategic decision-making within organizations
* Integration of core business concepts (Marketing, Strategy, Microeconomics, Finance, Organizational Behavior)
* Analyzing company strengths and competitive positioning
* Identifying and leveraging strategic synergies
* Marketing execution and implementation of core marketing principles
* Competitive analysis and market dynamics
* The role of simulation in strategic learning
* Teamwork and collaborative strategy development
What This Document Provides
* Course objectives and learning outcomes
* Instructor contact information and office hours
* A detailed overview of the course format and pedagogical approach
* Required course materials, including handbooks and case studies
* Expectations for class preparation and participation
* Information regarding assessment and grading criteria
* A description of the key simulation component used in the course
* Policies related to course conduct and academic integrity.
