What This Document Is
This is the official syllabus for Marketing Strategy (EWMBA 299M) at the University of California, Berkeley. It outlines the course’s objectives, structure, and expectations for students. This document serves as a comprehensive guide to understanding the core principles of developing and implementing effective marketing strategies at a high, managerial level. It details how the course integrates concepts from foundational business disciplines like marketing, strategy, microeconomics, finance, and organizational behavior.
Why This Document Matters
This syllabus is essential for any student enrolled in or considering enrollment in this advanced marketing course. It’s particularly valuable for those aiming for careers in strategic management consulting, marketing leadership roles, or mergers and acquisitions. Understanding the course’s approach and requirements *before* committing will help you assess its relevance to your professional goals and prepare for a rigorous academic experience. It’s best reviewed at the start of the semester and referenced throughout to stay on track with assignments and expectations.
Topics Covered
* Strategic decision-making in established companies
* Integrating core business concepts for marketing applications
* Analyzing competitive landscapes and identifying strategic advantages
* Developing and executing long-term marketing plans
* The role of market simulation in strategic learning
* Understanding the interplay between marketing and other business functions
* Evaluating company strengths and industry dynamics
* Exploring strategic synergies and growth opportunities
What This Document Provides
* Course objectives and learning outcomes
* Instructor contact information and office hours
* A detailed overview of the course format and pedagogical approach
* Required course materials, including handbooks and case studies
* Expectations for class preparation and participation
* Information regarding key assignments and assessments
* A description of the core simulation used in the course, and its learning objectives.