What This Document Is
This document outlines the requirements for a significant class project within the ISM 270: Service Engineering and Management course at the University of California, Santa Cruz. It details a new service development assignment, designed to allow students to apply course concepts to a practical, real-world scenario. The project centers around conceptualizing and planning a novel service offering, with options for focusing on either the practical development of a service prototype or a comprehensive business plan.
Why This Document Matters
This resource is essential for any student currently enrolled in ISM 270. It serves as the definitive guide for successfully completing the core project component of the course. Students considering potential service ideas, or needing clarity on deliverables, timelines, and presentation expectations will find this document invaluable. Understanding the project scope *before* investing significant time is crucial for maximizing your grade and learning experience.
Topics Covered
* New Service Development methodologies
* Business Case Development & Profitability Analysis
* Service Prototyping & Design Overview
* Market Analysis & Competitive Landscape
* Forecasting & Demand Estimation
* Project Planning & Timeline Management
* Presentation Skills & Delivery
* Utilizing tools learned in the course (e.g., data analysis, web services)
What This Document Provides
* A detailed description of the project’s core objectives.
* A breakdown of the project deliverables, including a preliminary proposal, a comprehensive written report, and a final presentation.
* Specific dates for key milestones, such as proposal submission and final report due dates.
* Guidance on the expected length and format of the written report and presentation.
* Suggestions for incorporating course tools and real-world applications into the project.
* Key areas to address during the final presentation, including market size, revenue models, and risk assessment.
