What This Document Is
This document outlines the requirements for a significant project within the ISM 158: Business Strategy and Information Systems course at the University of California, Santa Cruz. It details a comprehensive business plan assignment focused on the intersection of strategic planning and information technology. Students will develop a full business plan, applying course concepts to a real-world scenario. This isn’t a theoretical exercise; it’s designed to simulate the process of securing funding and support for a new venture or internal initiative.
Why This Document Matters
This assignment is crucial for students aiming to solidify their understanding of how to translate strategic ideas into actionable plans. It’s particularly valuable for those interested in entrepreneurship, innovation, or roles involving strategic planning within organizations. Reviewing this document *before* beginning the project will ensure a clear understanding of expectations, deliverables, and the overall scope of work. It’s best consulted at the start of the project and revisited throughout its development to stay on track.
Topics Covered
* Business Plan Development
* Strategic Analysis & Opportunity Assessment
* Information Technology Integration in Business
* Market Analysis & Customer Segmentation
* Financial Projections & Venture Capital Considerations
* Operational Planning & Resource Allocation
* Risk Assessment & Mitigation Strategies
* Organizational Structure & Management
* Marketing & Sales Strategies
* Project Timeline & Milestone Planning
What This Document Provides
* A detailed project overview, including objectives and deliverables.
* Two distinct business scenario options – one focused on a new technology startup and the other on improving an existing service.
* A comprehensive list of required business plan components, from executive summary to financial projections.
* Guidance on the level of detail expected in financial estimates and the use of supporting visuals.
* Important project deadlines, including an optional early draft submission for instructor feedback.
* A clear framework for structuring a compelling and realistic business plan.
